Accenture to help Celebrity Cruises digitise the customer experience

Accenture is to provide digital agency and web technology services to enable Celebrity Cruises to digitise its customer experience.

Celebrity selected Accenture for its interactive technology services, which include personalisation, digital marketing, content management system implementation, integration and mobile applications.

“Celebrity Cruises is known for delivering highly intuitive service in a modern luxury environment on our ships and we want all of our digital properties to do the same,” said Lisa Lutoff-Perlo, president and CEO of Celebrity Cruises. “We are highly focused on how we tell our brand story and we are excited to have selected Accenture for its ability to bring that story to life through deep, market-leading capability across design and innovation, digital marketing, content and web platforms.”

Accenture’s technology will enable Celebrity to increase consumer satisfaction and retention.

“Accenture is excited to have been selected to help Celebrity Cruises completely redesign the digital customer journey by finding new and innovative ways to engage with its target audience in order to reinforce its modern luxury brand positioning, drive business performance and increase market share,” said Glen Hartman, senior managing director for Accenture Interactive in North America.