AD Associates to design interior and exterior spaces on MSC Seashore

Project marks the first time that the UK-based design agency has worked with MSC Cruises
AD Associates to design interior and exterior spaces on MSC Seashore
A rendering of the aft pool area that will be on the new MSC Seashore (Image: AD Associates)

By Rebecca Gibson |


UK-based design agency AD Associates is to design various interior and exterior public spaces for the new MSC Seashore, marking the first time the company has worked with MSC Cruises.

Set to enter service in June 2021, MSC Seashore will be built at Fincantieri’s Monfalcone yard in Italy and will be the longest vessel in the MSC Cruises fleet (at 339 metres in length). The 5,500-guest ship will offer multiple venues for guests and feature a host of environmental technologies.

“We are truly delighted to be working on MSC Seashore and have been warmly welcomed into the MSC family by all in Geneva and London,” said Chris Finch, founder and CEO of AD Associates. “I’m confident that the spaces we have curated together will delight guests and prove a great success.”

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