By
Michele Witthaus |
Luxury cruise line Crystal Cruises has begun the transition to an ‘All Inclusive’ policy for its ships.
The new approach, which was introduced on Crystal Symphony’s Miami to Lisbon Trans-Atlantic cruise on 19 March following a year of planning, will see passengers benefit from a simpler transaction experience onboard the line’s two vessels. It covers a range of amenities, from fine wines and premium spirits to open bar service in all lounges and pre-paid gratuities for all housekeeping, butler, bar and dining staff. Crystal Serenity will adopt the approach with her spring Trans-Atlantic sailing in May.
Brands served as part of the all-inclusive policy include Grey Goose, Maker’s Mark, Macallan Select, Hennessy V.S.O.P and Herradura Silver. The line says wines and champagnes include higher-end vintages from both boutique makers and big-name wineries.
The company’s president, Gregg Michel, told ICFR: “We have had a terrific reaction to the concept in the marketplace and it will form part of our Crystal product from now on. It is a simpler message for distributors to communicate and is recognised by the luxury cruise market.”
Thomas Mazloum, senior vice president, operations, remarked: “Our ‘All Inclusive’ offers a luxuriously comfortable guest experience that focuses, as always, on incredible quality and impeccable execution. This transition further enhances the extraordinary ease and value of a Crystal vacation.”