Ambassador Cruise Line arranges onboard entertainment for new ship

Peel Entertainment has a five-year agreement for Ambience to provide an exclusive programme

Ambassador Cruise Line arranges onboard entertainment for new ship

Ambassador Cruise Line

“Theatre@Sea” will also be performed onboard which is a unique combination of new and modern performances, designed for the cruise line

By Alice Chambers |


Ambassador Cruise Line has appointed Peel Entertainment as the exclusive full-service provider for the onboard entertainment on its  new cruise ship, Ambience, for five years.

Peel will provide exclusive daytime and night-time entertainment programme for Ambassador’s guests including bespoke productions, games shows, musicians, guest entertainers, enrichment speakers and craft tutors. The company has also designed “Theatre@Sea”, a unique combination of new and modern performances, specifically for the cruise line.

The entertainment programme provided by Peel will also reflect the ethical and sustainability values of Ambassador.

“We’re extremely proud to be working with Peel,” said Bob McGowan, head of guest experience at Ambassador. “They’ve an exceptional reputation in the cruise industry and will be delighting our guests with a premium entertainment experience, creating a unique and memorable onboard atmosphere. We cannot wait to welcome everyone onboard when Ambience sets sail this spring.”

Susannah Daley, CEO of The Peel Entertainment Group, said: “Ambassador is a ground-breaking new company entering the British cruise market and we are thrilled to be partnering with a new brand and an experienced team who share our ethos and values – we are so excited to be entertaining the guests and presenting our new and original concepts.”

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