By
Alex Smith |
Saudi Arabian cruise line Aroya Cruises has awarded Live Business Group with a contract to provide the family entertainment services onboard its ships.
Live Business will provide services including concept design, digital innovation, light entertainment, production, staff recruitment and onboard management.
Aroya Cruises is the first cruise line to be based in Saudi Arabia and was launched by Cruise Saudi, a subsidiary of Saudi Arabia’s Public Investment Fund, in June 2023. Its first ship Aroya, formerly known as World Dream, is currently undergoing an extensive refurbishment ahead of its scheduled debut in December 2024.