Cruise line has also rebranded to reflect its dedication to the Destination Immersion brand
By
Elly Yates-Roberts |
Azamara has expanded its pre- and post-voyage land programmes. It has also rebranded, having dropped ‘Club Cruises’ and created a new logo to reflect its dedication to its Destination Immersion offerings.
The destination-focused brand now provides over 1,700 land programme offerings, with the aim of giving guests that chance to fully experience a destination.
The new name and logo demonstrate the firm’s renewed focus on cruising and immersive inland experiences. The logo features: an open world symbol, which represents the infinite opportunities for world travel; two artistic strokes representing both land and sea experiences; and a star for Azamar’s namesake “Acamar,” which means the brightest star in the southern sky.
“Our passion for land has allowed our Destination Immersion programming to evolve over the past 10-years…,” said Larry Pimentel, president and CEO of Azamara. “This is just the beginning; we expect our land programming to grow even more as we continue to augment our services. That said, it was a natural next step to take these custom-designed destination itineraries one step further on land and adjust our overall name and expand our strategy.
“Now available on every single voyage starting October 2019 and available throughout future deployments, we will provide a variety of unique curated products, which emphasise our ‘Explore Further’ identity through benefits such as longer stays, more overnights and night touring. These bucket-list type experiences are all made possible in collaboration with reputable, independent travel experts to show the Azamara traveller a whole new world.”
Azamara is working with a selection of luxury travel companies, such as Cox & Kings, Micato, PerryGolf, Aloschi Bros, COLTUR Peru and Furlong Incoming, to enable passengers to visit over 40 countries and six continents in the next two years.
Highlights include an environmentally conscious trip in search of orangutans to Borneo in Southeast Asia’s Malay Archipelago, a South African safari at the Kruger National Park, a train ride across Australia and much more.