This marks the first time US company's beauty products have been sold on a passenger vessel
By
Rebecca Gibson |
US-based Bath & Body Works (BBW) is to sell its products onboard Viking Line’s Viking Grace from 3 November, marking the first time its collection has been available onboard passenger ships.
BBW’s beauty care products are currently available in more than 1,600 high street stores, mostly in the US and Canada, while European customers can purchase the products at Stockholm Arlanda Airport in Sweden and in Poland.
Available in Viking Grace’s tax- and duty-free store, BBW products will include shower gels, eau de toilette, lotions, spa products, aromatic oils and more for both men and women. The collection will be featured in a ‘shop-in-a-shop’, which will have its own branded BBW signage.
“Shopping onboard is an important part of the cruise experience,” said Kaj Takolander, sales and marketing manager at Viking Line. “We have fulfilled our customers’ wishes by expanding the shopping possibilities once again with a new product line, available on Baltic Sea only onboard Viking Grace.”