By
Rebecca Gibson |
Canadian ferry operator BC Ferries has launched an initiative to consolidate its existing environmental activities, conservation efforts and community investments, and it new sustainability endeavours into a single programme called SeaForward.
SeaForward will focus on three key pillars: sustainable operations, conservation, and community wellbeing.
In the first year, BC Ferries will focus on increasing composting and recycling, tracking whale sightings in association with the BC Cetacean Sightings Network, and getting employees to participate in the Great Canadian Shoreline Clean-up. All activities will be monitored to determine the impact they have on the company’s environmental and social performance.
“The goal of SeaForward is to reduce BC Ferries’ environmental footprint, improve the sustainability of our operations, engage our employees and support coastal communities,” said Corrine Storey, vice president of customer services, and programme champion. “With support from all levels within BC Ferries, SeaForward embraces our common appreciation for the sea, land and air, and our passion for protecting it.”
Initially, SeaForward will be driven by employee champions, with a goal of inviting passengers to participate in some of the onboard and terminal initiatives as they are developed.
“As a major company that transports passengers and goods along coastal British Columbia, we have long recognised our responsibility to provide ferry services in the safest, most efficient and environmentally sustainable manner possible,” said Storey.