By
Rebecca Gibson |
Scottish ferry operator Caledonian MacBrayne (CalMac) has launched a new Kids Club aimed at enhancing the experience of the children who sail on its vessels.
The club has been split into CalMac Otters, which is targeted at children aged between four and seven, and CalMac Eagles, which is targeted at passengers aged between eight and eleven. The club was officially launched at Bunessan Primary School in Mull and Iona Primary School, where children had the chance to meet CalMac’s Captain Richard Littlefield.
“This club is a new and exciting initiative for CalMac and will provide a fun, educational experience for children, allowing us to show our younger customers that they are every bit as important to us as their parents and other adults,” said Cathy Craig, CalMac’s commercial director. “Children will be excited to learn about the geography of our operating routes, the wildlife and places of interest they will see and go to while travelling with us. It may even inspire some to think about working for us.”
Annual membership includes a pack with a personalised membership card, branded drawstring bag, activity sheet, colouring pencils, and wristband. Members will also have access to a dedicated member area online, vouchers for free travel on birthday with either a free Cub Club or Mini Mariners meal onboard and the chance to participate in competitions throughout the year.