By
Rebecca Gibson |
Celebrity Cruises is to offer a new six-tier Captain’s Club loyalty programme to all guests sailing on its ships after 25 November 2013.
The new structure will offer ‘Elite Plus’ and ‘Zenith’ memberships, in addition to the ‘Preview’, ‘Classic’, ‘Select’ and ‘Elite’ levels in Celebrity’s current four-tier scheme.
Each of the new tiers will offer a range of benefits. Members who achieve the new Elite Plus status will receive additional beverage and specialty dining discounts, complimentary 200-minute internet packages and more. Reaching Zenith status will allow members to access Michael’s Club Lounge – which will be available across the fleet in 2014 – a complimentary premium alcoholic beverage package, complimentary laundry services, a 1,600-minute internet package, and other benefits.
“At a time when many loyalty schemes are cutting back on benefits or making it more difficult to redeem rewards, we’re thrilled to do just the opposite,” said Celebrity’s director of loyalty Lee Moreau. “Guest loyalty is the cornerstone to any successful business, and that’s why at Celebrity Cruises, we make our guests the centre of our attention. We hope this reinvigorated programme will even more vividly show our guests how much we appreciate their loyalty, and allow us to welcome them back onboard even more frequently.”
Celebrity has also launched a new Club Points system, which credits guests for their choice of stateroom category, as well as the number of days spent onboard. Members’ previous cruise credits will be automatically converted into Club Points and they will retain all of the benefits they have earned to date.