By
Laura Hyde |
Celebrity Cruises has ordered 10 new river cruise ships for its new Celebrity River Cruises brand. The ships will visit cities on the world’s “most iconic” rivers and will begin sailing in Europe in 2027.
The brand, which will begin taking bookings later this year, will offer guests Celebrity Cruises’ signature hospitality and itineraries to deliver “unforgettable experiences – The Celebrity Way”.
“Our guests and travel partners should expect us to do what we do best – innovate and elevate the river cruise experience as we meet the growing demand for intimate, culturally enriching travel experiences,” said Jason Liberty, president and CEO of Royal Caribbean Group, which owns Celebrity Cruises. “With about half of our guests having experienced or intending to vacation on a river cruise, we know they will enjoy Celebrity’s elevated offering on the river. By leveraging our valuable loyalty programmes across our three brands, we will deepen customer engagement and further our ability to keep guests within our ecosystem of vacation offerings. We are the best in the world at delivering the vacation of a lifetime, and this is the latest example of how we are building the capabilities to deliver a lifetime of vacations.”
The 10 ships will “elevate” the design of Celebrity Cruises’ Edge-series ocean ships and provide guests with “360 degrees of breathtaking views”.
“We’ve redefined travel on the ocean with our best-in-class hospitality, award-winning food and beverage experiences, and elevated design and style”, said Laura Hodges Bethge, president of Celebrity Cruises. “We are thrilled to bring these experiences to the river and combine them with authentic, destination-rich itineraries that will give our guests an experience unlike any other.”