By
Rebecca Gibson |
Celebrity Cruises has partnered with food and recipe website Great British Chefs to showcase a variety of recipes inspired by the global cities, towns and harbours visited by the company’s ships.
The six-month partnership will enable Celebrity to contribute to the Great British Chefs website, which features recipes, tips and how-to videos from more than 100 chefs with 120 Michelin Stars between them.
“Food, drink and the dining experience is central to a Celebrity Cruises holiday and we look forward to developing our relationship with Great British Chefs,” said Toby Shaw, director of marketing and PR for Celebrity Cruises UK and Ireland. “We’re always looking for new and innovative partnerships that help us reach a new audience who might not be aware of the exceptional choice of great food and stunning wines offered on Celebrity Cruises. We’ll be working closely with the team at Great British Chefs to provide both our collective audiences with new creative ideas and recipe recommendations.”
Each month, the companies will publish a series of recipes created by Great British Chefs, such as Pierre Koffmann, William Drabble, Marcello Tully and Andy McLeish, as well as a group of food bloggers.
The campaign will run across a number of platforms and will include food blogger engagement, social media promotions and competitions and separately created web content.