By
Alex Smith |
From the summer of 2025, NYK Cruises’ 385-cabin Asuka III is scheduled to set sail along the coasts of Japan and embark on voyages exploring destinations further afield. The new vessel has been designed by London-based studio SMC Design, to attract a wide range of guests.
“Asuka III is designed to appeal to experienced guests and those new to cruising,” explains Oliver Raine, senior designer and project manager for SMC Design. “NYK Cruises wanted an interior that felt fresh and inviting, but with an international appeal.”
A long-standing relationship between SMC managing director Andy Yuill and NYK Cruises laid the groundwork for the partnership to create a contemporary interpretation of cruising. The team focused on creating destinations within the ship, so that every environment – whether lounge, restaurant, suite, or pool – would feel welcoming.
“Each space has a unique identity,” says Oliver. “The finishes may be rich and atmospheric in a restaurant, yet light and cosy in the library, but key motifs are reflected throughout all areas of the residential-style design, from architecture to the wayfinding and signage.”
The Asuka period of Japanese creative history influenced SMC’s design aesthetic across the interior and exterior, with themes and colours inspired by Man’yōshū poetry from this time. Textured timber finishes, elegant marbles and subtle accents in Kokihanada blue and Aokin bluish gold greet guests from the moment they step onboard, building their relationship with the Asuka brand.
“The materials do the work,” says Oliver. “The ship’s architectural geometry is softened by the contemporary furniture and layers of light that enhance the materiality.”
The design for Asuka III has been influenced by the themes and colours of Man’yōshū poetry
Spanning three decks, specially commissioned artwork by Japanese artist Kazumi Murose forms the centrepiece of Asuka III, with the atrium’s asymmetric design creating multiple viewing areas.
“The cantilevered glass staircase has been designed to work in harmony with the artwork,” says Oliver.
Though he mentions the outdoor pool area, atrium, cabins and suites as particularly appealing spaces onboard the ship, Oliver’s favourite design is one of the individual restaurants.
“The Al Mare restaurant is the most progressive space in contemporary design terms – distinctive and moody, it captures an atmosphere that’s both intimate and cool,” he says. “Combining the client brief with our team’s talent has created a space that – for me – represents the essence of Asuka III.”
This article was first published in the Autumn/Winter 2024 issue of Cruise & Ferry Review. All information was correct at the time of printing, but may since have changed. Subscribe for FREE to get the next issue delivered directly to your inbox.