Crafting customised experiences with Robos Contract Furniture

Sascha Bosch discusses how Robos is using its expertise to customise its products

Crafting customised experiences with Robos Contract Furniture

Robos Contract Furniture

Robos Contract Furniture are using their expertise to customise products to create furniture that matches the vision of cruise ship interior designers

By Sasha Bosch |


People around the world are always looking for the very best places to recharge. At Robos, we bring these places to life by meeting the specific desires and dreams of our clients. We believe that we can create the very best ideas and places with limitless customisations. 

One example of how we customise our products for our clients is shown in the story behind our hooded daybed. The design of the hooded daybed itself goes way back in time; it was inspired by the wind-repellent beach chair or ‘strandkorb’ that first appeared in 1882. The chair originally came from Warnemünde in Germany and was designed to enable an old lady with rheumatism to enjoy a carefree vacation.  

Today, the hooded beach chair is gaining in popularity and is now used in many different countries, from the beaches of Japan all the way to the USA. Each daybed has a unique number on the back, making it easy for people to find their own spot. 

Virgin Voyages approached Robos to develop our own version of the hooded daybed, one which would make use of modern equipment and be completely sea-proof. Of course, we were happy to take on the challenge. 

Every design starts with a sketch, and the sketch phase is where ideas are brought to life. Virgin Voyages made a sketch and sent it to Robos, and we created shop drawings to check and discuss every detail. Then, to get a good idea of the final result before we began producing the hooded daybed, we made photorealistic 3D drawings. 

Once the idea was fully formed, we built the hooded daybed with the full weight of our knowledge and craftsmanship behind us. The daybed is made of mesh aluminium, which is sea-proof and lightweight, and is finished with a matte-look ‘Virgin Voyages red’ epoxy. The cushions have a solution-dyed acrylic, red-striped outdoor fabric, which is International Maritime Organization certified. The frame itself is resistant to both ultraviolet light and scratches, and it is easy to maintain. And, every hooded daybed gets a unique number, just like the old days. 

The final product can now be admired on Virgin Voyages’ Scarlet Lady, Valiant Lady and Resilient Lady, showing how Robos can create and deliver innovative furniture for cruise clients.  

Sascha Bosch is the owner of Robos Contract Furniture.

This article was first published in the 2023 issue of Cruise & Ferry Interiors. All information was correct at the time of printing, but may since have changed. Subscribe to Cruise & Ferry Interiors for FREE here to get the next issue delivered directly to your inbox or your door.

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