Tool allows ports and destinations to market their services and facilities to cruise lines
By
Rebecca Gibson |
Cruise Baltic has launched an online Guest Experience Standards tool to allow ports and destination authorities to market their services and facilities to cruise lines and visitors.
Optimised for mobile devices, the tool also acts as a benchmarking tool, allowing ports to see how their facilities compare to others in the Baltic region.
“As far as I am aware, the creation of this new marketing tool is a first in the industry and it has been produced to reflect our commitment to maximising guest experience at all our major Baltic Sea destinations,” said Claus Bødker, Cruise Baltic director. “We have identified the importance of focusing on evaluating what cruise lines expect ports and destinations to deliver and I am confident the introduction of the Guest Experience Standards will prove effective in providing that service. I also believe travel agents will find this useful when selling Baltic Sea cruises to their clients.”
Cruise Baltic is a network of 29 cruise destinations offering access to ten countries in the Baltic Sea.