Denmark to host record passenger numbers in 2017 following joint promotion efforts
By
Rebecca Gibson |
Danish network CruiseCopenhagen aims to increase cooperation between Denmark’s cruise ports and other local partners to help grow the country’s cruise sector.
At its general meeting in Copenhagen, Denmark last week, CruiseCopenhagen estimated that Danish ports will welcome more than one million cruise guests in 2017 – its busiest year to date.
During discussions at the meeting, the recent growth was attributed to the close collaboration and cooperation between CruiseCopenhagen’s member ports and destinations.
“The cruise industry in Denmark is strengthening its position and recognition in society these years and with almost 2,000 full-time jobs it has taken a standpoint in Danish growth,” said Søren Jespersen, chairman of CruiseCopenhagen. “That has a lot to do with the fact that our members understand that working side by side in a joint effort in order to make ourselves competitive with other destinations is the way to move forward.”
The news comes as CruiseCopenhagen celebrates its 25th anniversary.
Claus Bødker, director of CruiseCopenhagen, said: “By working together about subjects from as different areas as raising money to improve the tourist information to gaining better media exposure of our cruise products, we succeed in attracting more guests and, at the same time, delivering the best possible product to our guests.”