By
Alex Smith |
Ticketing solutions provider Expian has been appointed to supply P&O Ferries with technology to sell and manage passenger books.
The appointment will see Expian consulting on the transformation of the booking process and implementing sales technology for P&O.
“It is an honour to have been appointed by P&O Ferries, a prestigious brand with great heritage, and this is a fantastic opportunity for Expian to demonstrate our technology’s application in the ferry sector,” said Yiannis Maglaras, managing director at Expian. “Ticketing is at the heart of operations for organisations like P&O Ferries so our phased approach to implementation will make the transition smooth for both passengers and crew. We also understand the importance of value in this market so our platform will manage the dynamic pricing, discounts, offers and early booking incentives the company offers to ensure it retains a competitive edge.”
Expian’s API technology will integrate with P&O Ferries’ IT systems and, once in place, will enable the introduction and management of products, tickets and promotions in line with P&O’s business model. The platform will also facilitate memberships for the operator’s frequent traveller club. Additionally, Expian is adding a Ferry Gateway API which will allow P&O’s trade partners to sell tickets.
“We were looking for a system that would improve how we sell tickets, standardising our approach and streamlining processes for our passengers and colleagues,” said Chloe Friend, IT director at P&O Ferries. “Therefore, user experience and ease-of-use was front and centre for our brief. We have been impressed by how quickly the Expian team got to know the complexities and issues that faced different teams within our organisation and understand what they need from our sales system.”
Roll out of the technology will begin later in 2024, beginning with the Cairnryan-Larne route between Scotland and Northern Ireland, which transports more than 360,000 passengers a year.