Heineken Global Duty Free is expanding its portfolio

This article was first published in the Autumn/Winter 2018 issue of International Cruise & Ferry Review. All information was correct at the time of printing, but may since have changed.

From farm-to-table cuisine, to healthier options and exclusive dishes created by Michelin-starred chefs, cruise lines are doing all they can to transform the onboard dining experience for their guests. As part of this, they are also expanding their drinks menus, which is why Heineken Global Duty Free has added new alcoholic and non-alcoholic beers to its cruise beverage portfolio.

To cater to all tastes, cruise operators can serve Heineken 0.0%, a non-alcoholic lager made from natural ingredients, as well as award-winning Birra Moretti from Italy, award-winning Tiger from Singapore and several craft beers from US brewery Lagunitas. Meanwhile, operators sailing in the Caribbean can serve Jamaica’s traditional Red Stripe beer.

“We have a diverse portfolio of regional and global brands for our cruise customers, enabling us to offer relevant premium and craft beers for all cruise itineraries, tailored to suit a vast range of drinking occasions and consumer tastes,” says Niek Vonk, global account manager for cruise lines at Heineken. “New craft brands such as Lagunitas bring opportunities for growth in this exciting sector and the incredible innovation and taste from our flagship brand with Heineken 0.0 fills a strategic gap in the market where consumer demand for great-tasting, alcohol-free drinks is in strong growth. “ 

Heineken has also developed Blade, a free-standing, compact and versatile countertop draught system that keeps beer at 2°C, guaranteeing its freshness for up to 30 days from the opening of the stem. This allows cruise lines to deliver all the above draught beers at brewery quality.

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