How Abbiati Casino Equipment is improving Virgin Voyages’ casinos

With years of experience in the business, the company is bringing its custom-made casino equipment to ships in the cruise line’s fleet 

How Abbiati Casino Equipment is improving Virgin Voyages’ casinos

Abbiati Casino Equipment

By Amber Hickman |


Abbiati Casino Equipment has manufactured and supplied casino equipment for use in live table gaming for over 40 years. 

Based in Turin, Italy, the firm has built a reputation for high-quality products and services and has established an international client base across the global cruise and ferry markets. 

Since 2019, Abbiati has developed a close relationship with Virgin Voyages. It is the sole supplier of live table gaming equipment to the cruise line and has provided customised equipment to the four Virgin Voyages ships built at the Fincantieri shipyard in Italy: Scarlet Lady, Valiant Lady, Resilient Lady and Brilliant Lady. 

“We chose Abbiati as our partner as we know the high quality of its products and its overall professionalism,” says Colin Hughes, director of fleet experience and onboard relations at Virgin Voyages. “This has been proven over the past five years, and we continue to have a great working relationship with the Abbiati team.” 

Some of the equipment that Abbiati has manufactured and supplied for Virgin Voyages includes customised high-specification tables for games such as roulette and cards, roulette wheels and displays, and personalised playing cards. All the equipment is installed by the Abbiati technical team. 

Abbiati has also supplied gaming chips that feature phase jitter modulation radio-frequency identification (PJM RFID) technology, which allows greater visibility of chip movement and improves verification and security. It has also undertaken the installation of all the hardware and software for the PJM RFID solution, including the Perfect Counter application for the cash desk. 

“The Virgin Voyages brand is well-known across the world for its desire to change business for good, and to provide unique and exceptional customer experiences,” says Giorgio Abbiati, CEO of Abbiati Casino Equipment. “Abbiati has similar aspirations and is proud to be a supplier to Virgin Voyages on its mission to create the world’s most irresistible travel brand.” 

This article was first published in the Autumn/Winter 2024 issue of Cruise & Ferry Review. All information was correct at the time of printing, but may since have changed. Subscribe  for FREE to get the next issue delivered directly to your inbox.  

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