How OPTIMeasy is helping cruise lines optimise operations, maximise efficiency and minimise costs

The start-up company defines and develops advanced mathematical models and algorithms to identify and suggest optimal solutions for cruise itineraries 

How OPTIMeasy is helping cruise lines optimise operations, maximise efficiency and minimise costs

By Guest |


OPTIMeasy, an innovative start-up and spin-off of the University of Genoa in Italy, is dedicated to transforming decision-making processes and operational efficiency for transportation companies, including cruise lines.  

Through customised solutions that integrate core optimisation techniques with artificial intelligence technology, OPTIMeasy aims to optimise operations, maximise efficiency and minimise costs.  

The mission is clear: to enhance the performance of complex systems and facilitate problem analysis to identify the best solutions. OPTIMeasy work closely with clients to support their strategic goals, offering in-depth economic evaluations and simplifying complex processes.   

Optimisation is a discipline that uses advanced mathematical models and algorithms to identify optimal solutions in terms of efficiency, cost and resources, which improves the overall performance of complex systems. It is based on operational research and uses a set of mathematical techniques to rationalise the problem and search for the best solution.   

OPTIMeasy was founded in January 2021 by two passionate women with diverse expertise in economics, mathematics, optimisation, logistics and transportation. Driven by a commitment to help businesses tackle challenges and reduce costs, the company leverages decision theory and operational research to deliver innovative solutions. OPTIMeasy aims to translate cutting-edge research into practical applications, enabling companies to manage their processes more efficiently and effectively, with a keen focus on optimising resource utilisation and minimising expenses. 

OPTIMeasy stands out for its strong interdisciplinary approach, serving as a vital link between operators seeking customised support to enhance process efficiency and service providers specialising in digitalising information. By facilitating the integration of essential inputs for optimisation tools, OPTIMeasy positions itself as a key player in developing effective decision support systems, ensuring businesses can achieve their efficiency goals through innovative solutions. 

The company primarily serves the IT, transport, logistics and tourism sectors, and actively participates in co-financed projects at both national and European levels, collaborating with industry leaders like MSC Cruises.  

To discover how OPTIMeasy can help you optimise and grow your cruise business visit the website. 

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