By
Alex Smith |
Port association MedCruise has launched an online marketing campaign to support its members as they work towards the resumption of cruise operations.
The campaign is divided into five experiences, presented in short video clips. These five clips highlight the Mediterranean’s culture, history, active tourism activities, nature and gastronomy. MedCruise is, for the first time, targeting the campaign at the end consumer rather than those within the cruise industry itself, aiming to remind passengers of the attractions of the region and its ports.
“The current pandemic is strongly hitting the cruise industry,” said Maria Cano, MedCruise’s director of marketing. “MedCruise believes that now, more than ever, it is time to support the cruise industry, it is time to innovate, and it is time to think outside the box. In hard times, new and positive ideas are needed. This new online marketing strategy responds to this new era. MedCruise creates, adapts, and innovates to continue giving the best to its members and to the industry.”
The online campaign will run throughout 2021.