More families booking cruises, says MSC Cruises

MSC's UK sales data showed rise in the number of younger families opting for this type of holiday
More families booking cruises, says MSC Cruises

By Rebecca Gibson |


More families with children under the age of 18 have taken a more active interest in cruising in recent years, according to UK sales data from MSC Cruises.

Although cruising is still popular with couples aged between 46 and 65 – the key age bracket – MSC’s sales data indicated that more passengers outside of this age range have opted for a cruise holiday in recent years.

The data showed that couples aged 46-65 accounted for 36% of MSC’s total UK cruise bookings, while 21% of the market share was held by families, 22% by couples aged 65 and over, 6% by couples aged 31-45 and 3% by couples aged 18-30. The remaining 10% of cruises were booked by single travellers (7%) and groups (3%).

“Though we are very pleased that our most popular demographic – those aged between 46 and 65 – is continuing to enjoy cruising, it’s exciting for us that more and more people are choosing a cruise for their holiday,” said Alessandra Pierleoni, marketing director at MSC. “Cruising is a great option for families, as well as those at the younger end of the market, and we anticipate developments within the cruise industry as a result of this new, keen interest.”

According to MSC’s figures, families favour cruises in the Canary Islands and the Mediterranean. The West Mediterranean was also popular with passengers aged 18-45, with 14% booking itineraries in this region.

MSC also offer a variety of other family-friendly itineraries

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