Artists invited to create a design reflecting brand's commitment to environmental sustainability
By
Rebecca Gibson |
MSC Cruises has launched a competition to find an artist to create the hull artwork for its second LNG-powered ship, MSC Euribia, which is scheduled to enter service in 2023.
Artists have been invited to develop a design that communicates the importance of respecting the environment to reflect both MSC Cruises’ ongoing commitment to achieving net-zero greenhouse gas emissions by 2050 and MSC Euribia’s environmental sustainability credentials. The vessel will have engines with the potential to reduce greenhouse gas emissions by up to 21 per cent compared to standard fuels while also virtually eliminating other air emissions.
Entries will be judged by a panel including architect Martin Francis; Pierfrancesco Vago, executive chairman of MSC Group’s cruise division; and Jben, an artist who creates large-scale sand frescos to raise awareness of sea-related environmental issues and encourage marine protection and preservation.
The winner’s design will be showcased on the hull, while five shortlisted finalists will have their artwork displayed in an exhibition onboard MSC Euribia.
“We are a family company with over 300 years of maritime heritage, all we do and ever did is shipping,” said Vago. “The sea is our livelihood and our passion. For this and more since our early days we focused on looking after it for the next generations. Today this means that at MSC Cruises we are not only equipping our ships with the latest and most advanced environmental technologies and solutions. We also fund research and invest directly to support the accelerated development of next-generation solutions and embrace innovative technologies to minimise our impact, and protect and preserve our precious marine ecosystems.
“The winning design will be yet another sign of our ongoing commitment to protecting the oceans and achieving net-zero operations, an ambitious goal that we have set for ourselves to reach by 2050 or sooner. And through this contest, MSC Euribia as she sails the world will be proudly showcasing this important message of our commitment on her hull for all to see.”