MasterChef At Sea will enable pairs of guests to participate in onboard cooking competitions
By
Rebecca Gibson |
MSC Cruises has partnered with Endemol Shine Group to bring an immersive cooking experience inspired by international TV show MasterChef to its fleet from summer 2017.
MSC MasterChef At Sea mirrors the TV show, allowing guests to participate in an onboard cooking competition.
“One of the key distinguishing features of an MSC Cruises holiday is the wide range of entertainment options available throughout the day and night to meet the needs of guests of all ages,” said Gianni Onorato, CEO of MSC Cruises. “This latest addition to the onboard entertainment has been created in partnership with MasterChef, one of the world’s most well-known food lifestyle brands to help bring an experience for our guests that combines a global passion for food with immersive entertainment. In creating this experience, we have tapped into the motivations of those who watch the hit TV show MasterChef and brought them to life with this new offering – to be inspired, to be entertained and to learn.”
Pairs of guests will be challenged to create a dish from a box of mystery ingredients, which will be judged by the MSC Cruises’ executive chef onboard based on the presentation, taste and originality of their dish. Each cruise will see a new winner crowned and who will receive a MasterChef prize onboard.
All of the overall winners will also be entered into a yearly prize draw. The ultimate winner will be treated to a dinner cooked by one of the MasterChef stars, either at their own house or local restaurant. They will also be given a MasterChef collection of 50 exclusive recipes, as well as the chance to enter the official casting process for the MasterChef TV show in certain countries. Second prize will be a chance to be part of the show’s audience while dining in one of the restaurants featured in the show with three friends, as well as the MasterChef collection with 50 exclusive recipes.
“We are delighted to collaborate with MSC Cruises, bringing a unique and authentic MasterChef experience to entertain new audiences around the world,” said Frances Adams, global director of Brands and Licensing at Endemol Shine Group. “MasterChef is a phenomenally successful global brand, which continues to grow in popularity, with a real appetite from fans of the series to engage with the brand off-air.”