By
Rebecca Gibson |
Travel industry veteran Jorge Vilches has been named president and CEO of Pullmantur, one of Royal Caribbean Cruises Ltd’s six brands.
Vilches, who was born in Spain, will report directly to Richard Fain, chairman and CEO of Royal Caribbean Cruises Ltd, and will be responsible for the strategic direction and leadership of the brand. He will also play a key role in expanding the brand across Spain and Latin America as part of a growth strategy that has been in place since 2013.
“Jorge has a proven track record of success in the travel industry and extensive knowledge of the market,” said Fain. “Pullmantur plays an important role in Royal Caribbean’s long term strategy, particularly as we expand the brand’s reach into Latin America. We are confident that Jorge will use his strategic insights and market awareness to make Pullmantur the undisputed cruise leader in Spain and Latin America.”
Born in Spain, Vilches has been involved in the travel industry for the past decade, holding various positions with the LATAM Group, a leader in South America’s airline industry. Most recently, he served as CEO of LATAM’s long haul business unit.
“I am very excited to join the Pullmantur family,” said Vilches. “I’m a believer in strong, committed teams and sharp strategic focus. Together with an outstanding group of employees, I look forward to delivering fantastic vacations to Pullmantur guests around the world.”
Pullmantur has been part of Royal Caribbean since 2006 and has a fleet of five ships, providing a daily capacity of more than 12,000 passengers.