By
Rebecca Gibson |
Princess Cruises’ Anthony Kaufman has been appointed as the line’s senior vice president of Asia operations.
In the newly created role Kaufman, who was previously Princess’ senior vice president of commercial affairs, will oversee multiple sales and marketing teams that are focused on growing the Princess brand throughout Asia and supporting the brand’s itineraries in China, Japan, Taiwan, Hong Kong, Korea and Singapore. He will also continue to develop the line’s relationships with various government authorities, industry associations and business partners in the region.
In addition, he will help to build the company’s new programme to base ships in both Japan and China, as well as facilitating coordination with the many operating departments that support Princess’ growing Asia deployment. For the second consecutive year, Princess will base two ships in three Japanese homeports, while it will also base its first ever ship in Shanghai, China, introducing the new Princess Class cruise experience to the Chinese market. The vessel will then homeport in Singapore to offer a series of cruises in the Southeast Asia region.
“Tony’s appointment will provide a single point of focus as we continue to expand in Asia,” said Jan Swartz, Princess Cruises’ president. “He brings to this role more than 20 years of experience with Princess, and his extensive commercial experience, coupled with his strong relationship and leadership skills, will harness the great work happening across our growing Asia teams.”
Kaufman joined Princess in 1993 as assistant general counsel and director of business affairs and has since held various positions including roles in the onboard revenue, shore operations, supply chain, newbuild contracting and legal departments. In 2000, Kaufman was appointed general counsel of Princess’ then-parent company P&O Princess Cruises plc, and in 2003, he assumed his role in commercial affairs.