Interactive Discovery At Sea tours and activities will be offered on line's ships
By
Rebecca Gibson |
Princess Cruises has partnered with Discovery Consumer Products, the licensing arm of Discovery Communications pay-TV programmer, to create interactive Discovery At Sea onboard activities and shore excursions.
The new Discovery At Sea cruise vacations will feature themed tours, science activities, interactive programmes and games based on Discovery’s breadth of brands and programmes.
Debuting on Princess Cruises’ ships in early 2015, the interactive experiences are designed to bring to life the nature, wildlife and history of the regions guests are sailing in.
“This is such an exciting partnership between our two companies because we are both passionate about exploring the world,” said Jan Swartz, president of Princess Cruises. “Discovery’s brands resonate with a growing, global audience and we’ll be bringing some of their most popular programmes to life for our guests in the context of the destinations they are visiting on their cruise. We’re creating meaningful and memorable shared experiences while also fuelling a lifelong passion for travel.”
Guests can enjoy a range of activities, such as Discovery Under the Stars, which will take place on the ships’ top decks; Shark Week at Sea, which will include a variety of ocean-themed trivia games and activities; and Baking at Sea with TLC. In addition, guests can participate in various activities as part of the Discovery, Animal Planet and Science Channel Shore Excursions. These include panning for gold on the Gold Rush- inspired tour; viewing destinations’ native animals during Animal Planet tours; and learning how popular foods and beverages go from farm to table on Science Channel How It’s Made tours.
Meanwhile, the Discovery Kids and Teens Program offers age-appropriate onboard activities that include science experiments made popular by Mythbusters; Animal Planet themed activities; brain teasers and competitions; and videos, puzzles, games and apps from Discovery.
“From science and nature to baking, crafting and exploration, the Discovery brands truly provide something for every cruiser to enjoy,” said Nicolas Bonard, senior vice president of Global Discovery Consumer Products. “This partnership is the perfect integration of our brands into the amazing offering Princess provides its guests onboard, creating a truly unique experience igniting curiosity on every voyage.”
To further enhance the cruise experience, Princess ships will feature a line-up of television programming including hit shows from Discovery Channel, Animal Planet and TLC. Limited edition Discovery merchandise will also be available onboard.