John Bertell explains how Carus technology helps to improve the passenger experience at ferry terminals
By
Rebecca Gibson |
What can port terminal operators do to enhance the passenger experience?
Automating check-in and boarding processes is one key way that port operators can ensure an enjoyable experience for passengers visiting their terminals. While automation equipment can be expensive, it enables ports to process people more quickly, enabling them to spend less time queuing and more time shopping or dining in the terminal before boarding their ships.
How does Carus help ports to improve passenger services?
Carus has a long experience of helping terminal operators automate check-in and boarding processes and we are continuously investing in new functionality and testing hardware to make the process as smooth and as cost-effective as possible. We have also invested in more radio frequency identification and contactless technology that can be used to improve boarding processes.
Passengers want to be able to navigate terminals easily so it’s essential that the buildings have a good signage system. Carus provides information systems for digital signage to enable operators to update LED-displays screens with driving directions, departure information and other messages that help passengers while they are in the terminal.
What are the biggest challenges you face when implementing this technology?
Automation equipment is expensive because it must be made of high-quality materials to ensure it can endure outdoor conditions, vandalism, humidity and variations in temperature. Passengers are also less likely to use an automated check-in terminal if they can go to a desk manned by a member of staff, so we need to ensure that they can access instant help when using self-service machines.
In addition, safety regulations can limit how terminals can be designed or operated so Carus aims to act in an overall advisory role that covers both port logistics and operating systems. This includes everything from signage and design of passenger and vehicle flows, to the hardware and software that controls the passengers.
Can you give recent examples of how Carus technology has helped improve services at ferry ports?
Recently, Carus and Danish ferry operator Faergen developed a system to enable a remote support team to assist passengers using automated check-in devices in terminals via a voice-over internet protocol connection. Used by ferry operators such as Fjordline and Samsoe Linien, the solution can also control passenger and vehicle flows. This year, we will also deliver self-service ticketing solutions to Alaska Marine Highway Systems’ main ferry ports.