By
Alice Chambers |
Resorts World Cruises, which launched on 15 June 2022, has partnered with cruise technology provider IBS Software (IBS) to offer its customers a personalised digital shopping experience.
The cruise line has implemented iTravel Cruise Enterprise Reservation, a guest-centric cruise reservation system by IBS, to allow it to deliver flexible travel and shopping packages.
“As a new dynamic lifestyle cruise brand, Resorts World Cruises is committed towards equipping itself with a modern, fully digital landscape to increase efficiency and implement transformational service to meet the evolving demands of today’s consumers,” said Michael Goh, president of Resorts World Cruises. “The flexibility of iTravel Cruise platform and its future roadmap, along with an excellent partnership approach, made IBS Software the ideal choice for us.”
The iTravel Product Suite allows cruise lines to create digital strategies to use technology to engage with guests throughout their trip, including at the planning, shopping, port, on-trip and post-trip phases.
“We are increasingly witnessing a trend whereby high-end hotel chains and resorts are commencing cruise operations,” said Ashish Koshy, vice president and head of tour and cruise industry solutions at IBS. “The unique advantage for them is having an existing loyal customer base who would be nothing short of thrilled to embark on its favourite leisure brand’s new property. IBS is delighted to support one of Asia’s best hospitality brands as it navigates its path into the cruise industry.
“iTravel Cruise will enable Resorts World Cruises to digitally connect and personalise engagement with guests throughout the trip lifecycle. A very exciting partnership for us indeed, and we’re incredibly proud to have been chosen for this launch.”