Royal Caribbean rewards guests

Line renews affinity card deal to offer benefits across its three cruise brands
Royal Caribbean rewards guests

By Rebecca Gibson |


Royal Caribbean Cruises has renewed its partnership with Bank of America to provide its affinity customers with a range of new benefits across its Azamara Club Cruises, Celebrity Cruises and Royal Caribbean International brands.

MyCruise Rewards allows card holders to earn discounts on cruise-related packages, receive onboard credit and redeem points for cruises, stateroom upgrades and gifts across all three of Royal Caribbean’s cruise lines. The cards provide double points for purchases on Azamara, Celebrity and Royal, and one point for every dollar spent on all other purchases.

“We know how important choice is to our guests, so the new card member benefits introduce a variety of rewards, such as more than 100 redemption options, making it easy and fun for our guests to enjoy flexibility as they treat themselves while vacationing with our brands,” said Carol Schuster, senior vice president of marketing at Royal Caribbean International.

Card holders can also donate the cash value of their points to each of the brands' non-profit partners, the Breast Cancer Research Foundation and the Make-A-Wish Foundation, which are supported by Celebrity and Royal Caribbean International respectively.

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