By
Rebecca Gibson |
Azamara Cruises has expanded its longstanding partnership with RWS Global to develop 13 new and exclusive entertainment experiences on its four ships from 2026.
RWS Global, which has been Azamara’s partner since 2017, will be responsible for the development, design, casting, choreography and production of 10 original stage shows, two interactive game shows and the themed musical and pop-up experiences. It will also oversee the implementation and ongoing management of the entertainment programme across the fleet.
“We are delighted to expand our longstanding partnership with Azamara Cruises to create premium entertainment and unforgettable experiences for travellers around the world,” said Ryan Fitzgerald, executive vice president of sea production at RWS Global. “Azamara guests will be treated to a vibrant range of musical, dance and artistic performances – brought to life with world-class talent and enhanced by our shared investment in onboard technology.”
Azamara will also invest in fleet-wide technical upgrades to enhance venue production quality.
“At Azamara, we are always looking for ways to elevate the onboard experience and create lasting memories for our guests,” said Simon Blacoe, vice president of hotel operations at Azamara. “Our partnership with RWS Global allows us to elevate our guest experience, delivering world-class performances and entertainment which also reflect the destinations we visit and the cultures we celebrate.”