By
Rebecca Gibson |
Baltic Sea ferry operator Tallink Grupp is to stop automatically issuing plastic membership cards for its Club One customer loyalty programme in one of many efforts to reduce its environmental impact.
From 1 February, Club One members will automatically receive digital membership cards that can be accessed via the Tallink & Silja Line mobile app or downloaded into an Apple or Android Wallet. Existing plastic cards will be collected and recycled for a charitable cause.
”To our 2.7 million Club One members, transferring to digital membership cards means firstly an even more convenient service and a more personal approach,” said Helena Raud, head of Tallink Grupp Club One. “Also, most importantly, going digital helps to preserve our environment. With this initiative, we will stop distributing up to five tons of plastic per year. This is just another step in Tallink’s operations as a socially responsible company, to become more sustainable in our activities, which in turn, offers an opportunity to our loyal customers to do their part in having a cleaner environment.”
Tallink Grupp will still allow club members to request plastic cards if necessary.