Cruise & Ferry Review - Autumn/Winter 2020

1 9 5 recirculation, moving from the medium to the lowest contaminated category.” Each nebuliser is managed and monitored by remote control, via wi-fi, Bluetooth, local area network or an app. “A custom software application connected to the onboard operating system allows the crew to assess the sanitisation operating data; treatments set-up times; input quantities of the active; and the cubic metres sanitised,” says Piana. “This would be hugely beneficial for cruise lines, giving them real-time access to data such as which halls, corridors, crew decks, and cabins have been sanitised on a specific date and time.” Looking to the future, Integra has flexibly designed its solution so that the system can be used to sanitise, provide a scent, or do both. “Its inner flexibility allows for the product’s second life,” says Piana. “A cruise line could either diffuse its custom signature scent on all common areas onboard or could decide to characterise each different environment with a fragrance that embodies the area’s personality and enhances its unique experience. “Building a corporate scent strategy is particularly useful when a large cruise line corporation aims at differentiating the many brands in its portfolio. A corporate scent communicates the brand’s distinctive features in a more subtle, emotional and memorable way. The cruise line’s corporate scent would be smelled by guests in common areas onboard, bathroom amenities, sanitising gel, in a pillow mist spray to wish goodnight, and in thank-you cards or promotional brochures sent to the guests’ homes. The unique perfume will revive the good memories of their holidays, bringing them back onboard.” CFR “The solution proposed by Integra becomes one of the very few alternatives to bring ships back to cruising soon”