Cruise & Ferry Review - Autumn/Winter 2020

2 0 3 Rebuilding cruise tourism Jon Ingleton speaks with cruise industry leaders about what it will take to rebuild the industry T ourism can be a platform for overcoming the pandemic. By bringing people together, tourism can promote solidarity and trust.” UN secretary-general Antonio Guterres was clear in his appraisal of the central role tourism can play in the global effort to recover from the coronavirus pandemic. But for those in the tourism industry, there are multiple challenges to overcome. As governments ease restrictions on travel, will consumer appetite recover? What impact will economic turmoil have had on holiday budgets? And how will businesses – small and large – in the cruise tourism industry equip themselves to operate successfully in a world that may well have changed for good? Over the following pages, we find out the views of key leaders in the cruise tourism industry. CFR COVER STORY “