Cruise & Ferry Interiors 2020

1 0 6 The team at SMC Design is using video conferencing software to stay connected in these challenging times INTERV IEW A creative collective SMC Design has firmly established its roots within the maritime design industry. Much of its success can be attributed to the firm’s collaborative approach, which brings together a diverse range of skillsets Alun Andy Andrew Alan Liam Mike Jennie Matt SMC Amy S ince it was established in the 1980s, SMC Design has been an integral part of the growth and development of the maritime design industry. The firm prides itself on its collective approach, which sees experts come together to deliver the wide variety of elements that are crucial to a successful design project. The best concept designers work closely with bespoke product developers, specialists in art, interiors, graphics and 3D modelling to create an entirely integrated design package. Ultimately, SMC Design is pushing what is possible in the field of design. In the pages that follow, experts from across the business outline how they are maintaining a progressive outlook and embracing new and exciting technologies to assist clients both creatively and intelligently in these challenging times. CFI Andy Yuill, managing director “Our company is a collective group of talented and highly creative individuals. While we are facing unprecedented times, with the aid of video conferencing we have continued to work as a team for the benefit of our clients. There remains a real sense of togetherness, which is brilliant to see. We pride ourselves on the various design elements which combine to create our very special company and will endeavour to build on our achievements to date as we move into a new decade.”