Cruise & Ferry Interiors 2020

1 0 7 Matt Fyvie, associate designer Jennie Drummond, head of SMC Art “The conceptual phase of a project is one of the most creative within the design process. It not only outlines the plan operationally, but also aesthetically, enabling us to create something that is genuinely unique for our clients. At this stage of the process it is all about future proofing our client’s aspirations for their brand and business model, to ensure passengers are engaged and captivated each time they step onboard. Collaboration and innovation at this early stage are critical to creating a consistent design, and we are continually looking to push boundaries.” “Building information modelling (BIM) is an intelligent 3D model- based process that enables us to more efficiently plan, design, construct and control projects. This makes the integration of different aspects of design, coordination, communication and collaboration much easier, faster and more effective. For SMC Design, BIM has been used for coordination and design, benefitting us and our clients not only for the duration of a project, but long after the ship has been delivered.” “SMC Art works closely with the furniture, fixtures and equipment, interiors and graphics teams. From the very beginning of the design process, we collaborate to create artwork concepts that are not only aesthetically pleasing, but which also tell a compelling story. Artwork is always more than just interior decoration. We have developed lasting relationships with our clients and artists alike, in order to deliver an exceptionally high level of quality in each and every project we are involved with.” Andrew Brown, director