Cruise & Ferry Interiors 2020

1 0 9 Liam Kirk, senior associate designer “Refurbishment within the marine industry has increased in recent years, with owners opting to upgrade older vessels to fall in line with their current brand. The challenge of this is always time and delivery. Through a strong understanding of our client’s needs, and a proven working relationship with contractors, we understand how to capitalise on often very tight time frames. The future of refurbishment is very exciting, with ever evolving technology and prefabrication processes, which are crucial to the development of successfully completed projects. SMC Design continues to develop and streamline the production of information to benefit these challenging and exciting projects.” Alun Roberts, associate designer “When designing the brand of an area, we aim to create a holistic identity that touches all the senses. Details as seemingly inconsequential as the time of day an area is used, or the weight of a glass, all feed our overall perception of a space, so they must be carefully considered. These elements are the jump points that the graphics team use to create a visual identity, tailored to the desired experience of the area. We take particular pride in participating in the creative journey with our clients – the first step that leads to a unified design of an area and its identity.” Alan Stewart, director “Over the years, SMC Design has been responsible for the development and brand design of many of the world’s leading cruise and ferry companies, contributing to their success and passenger appreciation. A successful brand not only has to match with specific guest demographics and target markets, but also be timeless in style, and applicable to multiple markets, from river cruises to Caribbean cruises, private yachts to Arctic explorer ships. This understanding of brand identity illustrates how SMC Design continues to build lasting relationships with a varied portfolio of unique clients. We hope that all our clients and friends in the industry are safe and well and look forward to continuing to collaborate both now and once this challenging period comes to an end. Please stay safe.”