Cruise & Ferry Review - Autumn/Winter 2021

1 4 9 The custom artwork adds a vibrant pop of colour and a unique design element in all the staterooms onboard Norwegian Prima custom murals for the staterooms, which will ensure they all have a unique visual feature,” says Ruiz. Considering all the small details that significantly impact the overall ambience and aesthetic of a stateroom is a hallmark of Studio DADO’s design process, says Ruiz. “We incorporate all the digital technologies and amenities guests enjoy at home so the experience is seamless, convenient and enjoyable.” The team considers the needs of the crew members too. “We want our designs to be functional, so we try to anticipate how crew members will operate in the staterooms to identify opportunities for boosting productivity and efficiency,” explains Calle. “For example, we might rearrange the layout or introduce easily manoeuvrable furniture to expedite the cleaning process. This would result in significant time and cost savings.” To ensure it has fulfilled these goals, Studio DADO seeks feedback from crew members once the ship has entered service. “We ask whether the spaces are performing as expected, or whether they’ve been modified due to operational issues so we can evolve our designs for future vessels,” says Ruiz, adding that another litmus test for the success of a design is whether it is memorable for guests. “The most successful spaces are those with a strong design concept and narrative – they have a soulful atmosphere that captivates guests. If they’re able to share the essence of this experience with loved ones back at home, we’ve done our job well.” Studio DADO’s renowned ability to create unique and compelling stateroom designs has led to a growing number of major cruise operators appointing the firm to design spaces such as spas, restaurants and crew accommodation too. “We pride ourselves on being curious creatives with an insatiable appetite for pushing boundaries to develop innovative design solutions that will transform the cruise experience for both guests and crew members,” says Ruiz. “We’re proud to have been lead designer for Oceania Cruises’ $100 million renovation of four luxury ships. We’re now carrying out the same role for its new ship Vista, as well as for Regent Seven Seas Cruises’ upcoming luxury vessel Grandeur of the Seas and for American Cruise Lines’ projects to create a new class of modern riverboats and to reimagine four of its existing paddlewheelers. We’re excited to share these spaces with guests soon.” CFR “ We pride ourselves on being curious creatives with an insatiable appetite for pushing boundaries to develop innovative designs” Yohandel Ruiz