Cruise & Ferry Review - Autumn/Winter 2021

CARIBBEAN: V IEWPOINT Beyond the cruise ports By William Tatham, Port Authority of Jamaica Pursuing community development initiatives that extend beyond ports to support locals has become a strategic imperative T he allure of Jamaica’s cruise experience is inextricably linked to its opportunity for adventure, vibrant culture and the warmth of its people. The bucket-list appeal of this enchanting island is significantly enhanced by the array of activities, attractions and landmark sites that are located in many of its cruise port towns and communities. Recognising this, the Port Authority of Jamaica has focused on enhancing the infrastructure of the communities in which it operates, particularly those with a cruise port. Many of its development projects in recent years have extended beyond the ports to include the construction of a tourist attraction in Ocho Rios, a significant upgrade to Fort Charles in Port Royal, and the introduction of pedicabs in Falmouth. This has enabled the port authority to deliver a better destination experience, while simultaneously creating opportunities for local stakeholders. Ocho Rios Fishing Village, which is nestled between the Port of Ocho Rios and the Reynolds Pier in the garden parish of St. Ann, was significantly upgraded to become a world-class attraction with an ocean view and a natural spring flowing through the property. The improvements to the facility’s overall aesthetics and amenities were welcomed by cruise lines because they have created a safer and more enjoyable environment for cruise passengers exploring the town. The village also provides a place for cruise guests to browse craft shops selling authentic Jamaican wares and come together with locals in a proverbial Renovation work on the historic Fort Charles has turned Port Royal into a cultural and entertainment hub 1 7 8