Cruise & Ferry Review - Autumn/Winter 2021
5 9 and celebrating its special identity as the leaders in Destination Immersion, inspiring people to connect with people, cultures and themselves.” And so, to those much-talked about return-to-sail policies. At the time of writing, Azamara had just embarked on its first cruise for more than 18 months. But the question on many guests’ minds was how exactly would these cruises be different to those pre-pandemic? “Ahead of our return to service, we worked with the Royal Caribbean Group Healthy Sail Panel to implement new brand standards and launched our ‘Explore Well at Sea’ programme,” explains Cabezas. “Guests sailing with us can expect advanced screening protocols such as fully vaccinated crew and guests, enhanced sanitation measures, and enhanced medical services. “Given our current focus is the health and safety of our guests, crew and the communities we visit, earlier this year we announced the launch of a new, immersive onboard programme – Destination Celebration – which is an adaptation of our exclusive AzAmazing Evenings. “We wanted to continue to provide an immersive experience bringing the essence of the destination to life, while keeping everyone’s health and safety in mind. The complimentary events will celebrate the destination’s culture and heritage and are exclusive to Azamara guests.” And there you have it. The future, will look, in many ways like the past. There will be key differences thrown in – and health procedures are going to be front and centre for a good while yet, but when it comes to a cruise line’s fundamentals, not even a pandemic can change that. CFR “ Together with Sycamore Partners we are committed to exploring the expansion of Azamara and opportunities for future growth” Azamara’s enhanced health and safety protocols will help to keep communal areas like the pool deck clean and hygienic
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