Cruise & Ferry Interiors 2021

1 1 0 holding exhibitions of art from the permanent collection that passengers can purchase, as well as including artists’ designs on crockery and in the cabin directory. The creators of the art are involved at every stage of planning. “We’re always looking for surprising, interesting and novel ways for artists to engage with the ship so they are very aware of the actual vessel their art will be on,” says Drummond. In a collection as large as that on Spirit of Adventure, there are opportunities to include a wide range of media and types of work. “We don’t approach projects with preconceived ideas,” explains Drummond. “It is about challenging artists, to see how we can tailor works to a specific project. For example, how could we adapt traditional craft techniques to create new and novel artworks?” The final test of success, of course, is the passenger experience of the art. Drummond says guests on the ship are encouraged to take self-guided tours of the artworks, which are all clearly labelled, including information about each individual artist. The Saga Cruises marketing department also launched the artwork prior to the launch of the ship, with a comprehensive catalogue (designed, written and produced by SMC Art) of all the works commissioned and purchased. Ratter concludes: “We don’t want to go down the obvious route but to surprise and intrigue. We will create interior material reference boards for artists so they can look at the colours but it’s about creating stories so that the artwork is more than just interior décor. The art is never an afterthought.” CFI INTERV IEW ‘This Scepter’d Isle’, a 12-metre bronze relief, was designed by SMC Art Consultancy for Spirit of Discovery. Right: Rogan Brown’s highly detailed paper creation on Spirit of Adventure “ It ’s about creating stories so that the artwork is more than just interior décor ”