Cruise & Ferry Interiors 2021

5 7 Designing luxury Rebecca Gibson explores the crucial role interior design plays in helping passenger shipping operators to elevate the guest experience onboard their vessels FEATURE: PREMIUM EXPERIENCE W hat defines a premium cruise experience? For some guests, it is sailing onboard a ship with elegantly designed suites, expansive spas, and lounges and restaurants with striking artwork and opulent furnishings. Others find luxury in personalised services and amenities, or in high-quality entertainment and world-class cuisine. In this feature, we ask senior cruise line executives to share how their brands are creating compelling luxurious experiences that will delight guests and turn them into loyal brand ambassadors. We also invite some of the key players from the cruise interior supplier community to explain how passenger shipping operators can use their high- quality products and services to support premium design goals. CFI