Cruise & Ferry Interiors 2021

6 3 Quality at sea Interior designers and cruise interior suppliers share their insights on how passenger ship operators can exceed guest expectations FEATURE: PREMIUM EXPERIENCE Alan McVitty, Founder of M Studio London “The hallmarks of a quality cruise ship are found in many details – it could be in the high quality of products or the materials that have been used. However, it ’s always the service elements that will set a premium cruise ship apart from a more standard product. It is important to give consumers the whole package, so all elements of the experience need to be on point. For example, I may favour one restaurant over another based upon the available food choices and the type of service. However, the interior design of the restaurant will also assist in determining the overall quality of my experience. Within onboard retail spaces, it is key to attract customers with a unique experience. This includes interior décor, lighting, product packaging and a high level of personal service. These details crossover in all areas within the cruise experience. At M Studio London we include such details within the designs we create for our clients and their guests.”