Cruise & Ferry Review - Spring/Summer 2021

1 1 2 INTERV IEW Embracing the digital revolution Mark Henderson tells Rebecca Gibson how virtual meetings and webinars have helped Magicman to stay connected with clients in the passenger shipping industry throughout the pandemic F rom video chats to quizzes and virtual parties, digital platforms have become a vital lifeline for people wanting to stay connected with family and friends during the Covid-19 pandemic. For UK-based repair and restoration expert Magicman, virtual meetings have also become a critical new business tool for serving passenger shipping clients around the world. “Humans are naturally sociable, and the lack of face-to-face contact has been hard for us all during this pandemic, but the new virtual world has become a source of comfort for many,” explains Mark Henderson, CEO of Magicman. “We’ve been able to see and hear our clients and keep abreast of the ever- changing outlook for the passenger shipping sector. Some sectors have also been more willing to engage with supply chains, helping us to forge even closer relationships.” Magicman has also attended webinars hosted by other organisations, which has been beneficial in multiple ways. “Webinars break down the defences that companies erect around themselves for fear of competition,” says Henderson. “Unlike the traditional one-on-one meeting interface, they allow groups of people to share ideas and strategies and give all participants the opportunity to contribute to the discussion. In addition, you are introduced to new people you may not otherwise have met. This means companies are exposed to new services and supply providers, and Magicman gets to connect with potential clients and discuss their requirements. For sub-contractors it opens conversation around synergy of approach and pooled resources.” Impressed by the effectiveness of these webinars, Magicman has embarked on its own digital revolution. “We have recently engaged a digital strategist and marketing manager to help us grow our digital platform, as well as representatives in North America and Europe,” says Henderson. “Now, we’re creating an interactive programme of webinars that will enable us to continue educating both existing and prospective clients around the globe about the benefits of sustainable repair and rejuvenation processes. “We’re formulating a variety of content matter – topics will include how to work together in harmony, develop mutually beneficial operations, and plan for both the best and the unexpected situations. Feedback has been positive to date.” Mark Henderson hosting a virtual meeting with his team and clients