Cruise & Ferry Review - Spring/Summer 2021

1 1 3 Meetings enable Magicman and its clients to share ideas and collaborate on projects Drawing from his experience of attending multiple webinars, Henderson has developed a well-defined strategy to ensure Magicman’s virtual discussions are helpful and engaging for all parties. “Pre-planning is key,” he says. “The host should supply a brief outline of which topics will be covered and which panellists will be involved in the discussions. Meanwhile, all participants should be able to submit questions and receive a response – either during or after the webinar. Afterwards, the host should seek feedback from participants and use their insights to help determine the subject matter for subsequent webinars and virtual discussions.” Magicman’s move to a digital way of working exemplifies its flexible and agile approach to business. “Although Covid-19 brought great financial challenges with the complete drop-off of cruise work for almost a year, it has also given us the opportunity to take a long hard look at our operation and use the time productively to reset, remeasure and improve systems, strategies, administration and productivity,” says Henderson. “Magicman will emerge from this pandemic stronger and more adept thanks to the lessons we’ve learned over the past year.” Certainly, the company, which celebrated its 20th anniversary in January 2021, looks set to continue prospering long into the future. Henderson believes demand for its repair and restoration services will grow as the passenger shipping industry increases its focus on sustainability. “Magicman is unique because we can offer the marine industry considerable years of experience in sustainable renovation practices with commensurate cost and time savings,” he says. “We also believe in old-fashioned service and quality – if a job is worth doing, it is worth doing well. “Passenger ship operations have enabled the expansion of Magicman services to new clientele and contractors, but knowledge of our bespoke services in the marine industry is still relatively embryonic and raising awareness of ‘the possible’ and its advantages can be spread far more quickly in this new and exciting age of digital media. We aim to build on our success by exploring how we can offer other sustainable deliverables and additional services.” CFR “ Webinars allow groups of people to share ideas and strategies”