Cruise & Ferry Review - Spring/Summer 2021

1 4 8 V IEWPOINT M any years ago, I worked in the fashion industry where it was vital to understand the client and purpose, as well as to find the right style. However, equally as important was to understand what made people, or a brand, unique. I am often comparing the cruise and fashion industries with each other, looking at trends and finding similarities, especially in the way we work with a client. In both cases, it is not the colour or shape that is most important, it is the added value a brand can provide to enhance the guest experience. The actions and values that are conveyed become a signature of the brand. Tillberg Design of Sweden (TDoS) has a long history in the cruise industry, and we truly aim to know our clients well, to know what they like and don’t like, when to challenge and when to surprise. The relationship and communication with a client are critical for creating a successful cooperation during projects and excellent results. From exterior design to the guest experience, our in-house team has a wide range of experience and knowledge that we use when taking on a speaking partner role or act as advisors on projects. We also partner with many clients to enhance their entire brand, connecting their brand and business vision with the project and design. TDoS has built an extensive network in many disciplines and thus provide a “one-stop shop” design service, which we believe is important for creating a win- win situation for all parties. We do this by going much deeper into our clients’ long-term aspirations, which includes the onboard programming, food concepts, sustainability, service principles, entertainment and more. We have built up a library with eco- friendly materials and suppliers that are the best in market and can meet all sustainable request while still meeting the client’s brief. Having these rewarding relationships with clients is our most valuable asset, both as a company and in our design processes. Maintaining them is business critical as well as developing for our design aspirations. Only together, can we bring dreams to reality. CFR Helena Sawelin is partner and business director at Tillberg Design of Sweden By Helena Sawelin, Tillberg Design of Sweden Creating and maintaining rewarding relationships Combining industry knowledge and good communication skills helps Tillberg Design of Sweden to successfully collaborate with clients “ The actions and values that are conveyed become a signature of the brand” Tillberg Design of Sweden's Aegir 2.0 was built with sustainability in mind