Cruise & Ferry Review - Spring/Summer 2021
1 9 A zamara has purchased Princess Cruises’ Pacific Princess to serve as the fourth ship in its fleet. This follows the cruise brand’s acquisition by US-based private equity firm Sycamore Partners from Royal Caribbean Group in a $201 million all-cash, carve-out transaction. Pacific Princess is a similar size to her three new sister ships, with her addition expanding Azamara’s fleet capacity by 33 per cent. The ship will undergo a full renovation to ensure that she will offer guests a boutique onboard experience. “The addition of this ship is an important milestone and reflects Sycamore Partners’ commitment to supporting Azamara in its next phase of growth,” said Stefan Kaluzny, managing director of Sycamore Partners. “Expanding the fleet will allow Azamara to continue to serve loyal customers, as well as those new to the brand, with more unique Destination Immersion programming and itineraries.” The agreement with Royal Caribbean saw Sycamore Partners acquire the entire Azamara brand, including the fleet and all associated intellectual property. The management team and operations of the cruise line has remained consistent, with Carol Cabezas, Azamara’s former chief operating officer, being appointed as president. “We are thrilled to be expanding our fleet with a fourth ship, allowing us to visit even more regions of the world and better serve our guests,” said Cabezas. “We look forward to launching even more unique and immersive itineraries and feel this is just the beginning of an exciting growth phase for Azamara.” CFR
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