1 3 Founded in 1997, small-ship operator Viking has been on an ever-evolving journey over the past 25 years. Debuting in the European river cruise industry with its fleet of Viking Longships, the brand expanded into ocean cruising in 2015 and most recently branched out into the expedition cruise sector with its first vessel, Viking Octantis. “When we started Viking 25 years ago, we wanted to do things differently – and since then, our mission has resonated with curious travellers,” said Torstein Hagen, chairman of Viking. “Our guests are enjoying voyages north of the Arctic Circle and south to the Antarctic Peninsula – as well as to many great destinations in between.” However, despite its expansion to offer cruises across the world, Viking retains a distinct sense of its Scandinavian identity in all its designs. Richard Riveire, founding principal of Los Angeles-based interior design firm Rottet Studio, has worked closely with Hagen across all of Viking’s ships on rivers and at sea to bring the brand’s vision to life. “No matter where we are, it says Viking on the side of the ship, and that means something,” he says. “If you go onboard any ship in the fleet, you’ll realise who it belongs to. Part of that is an underlying personality, but we also have a little toolbox of design elements
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