1 6 5 Enhancing entertainment at sea New technologies, changing guest expectations and rising competition are forcing passenger ship operators to push the boundaries of innovation to deliver outstanding onboard experiences. Rebecca Gibson asks MSC Cruises, Virgin Voyages and selected industry suppliers how they are evolving their entertainment offerings From musicals, cabaret shows, movie screenings and comedy gigs, to climbing walls, ice skating rinks, bumper cars and electric go-kart tracks, cruise brands have invested in multiple new innovations to delight, amuse and interest their guests while they are sailing at sea. Now that cruise guests are returning to the seas after so long at home, ship operators are working hard to raise the bar and create the types of unique and compelling onboard experiences that will be remembered for years to come. However, with onboard real estate at a premium and guests demanding different types of entertainment, it can be difficult for operators to choose what to invest in. In this feature, we reveal how global cruise brands like MSC Cruises and Virgin Voyages are rising to the challenge of creating compelling entertainment programmes with options to suit every guest preference, and ask several key industry suppliers to showcase their latest offerings for the cruise industry. CFR FEATURE: ONBOARD ENTERTA INMENT
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