Cruise & Ferry Review - Spring/Summer 2022

2 0 5 Ambience will visit over 90 ports in regions across the world during 2022 cruise line carefully considered a range of factors when planning each itinerary. “As a brand-new cruise line, we had a blank sheet to build authentic, interesting, and appealing cruises with our first ship Ambience,” explains Lupino. “There are several steps to itinerary planning, starting with a skeleton programme of deployment plans that consider the marquee destinations we must offer, and the start/ end point and duration of the journey, all of which must appeal to our guests and reach the right price point. Once decided, we carefully plan and review the full content of the chosen itineraries. It is important to consider the time of year, consumer trends and wishes, competitors’ offerings, distances travelled, time in port and the destination experiences which would be available.” Following the cruise line’s thorough planning process, the final programme for 2022 will include 33 sailings for Ambience that will visit over 90 ports in regions across the world. She will debut with a celebratory maiden voyage to Hamburg, Germany on the River Elbe, with two sea days giving guests the chance to explore the flagship. “We worked hard to encompass a mix of itineraries with as many popular and new options as possible,” says Lupino. “The guests on our maiden voyage will be some of the first to experience the Ambassador product and we look forward to making it extra special with many memorable Ambassador moments throughout.” Lupino is excited by the prospect of all the upcoming itineraries but suggests Ambience’s sailing in the Black Sea and Mediterranean as potential highlights. “If I were permitted, I would join the ship in April and ‘work from home’ onboard all year round, revisiting destinations and experiencing new ones!” she says. “The ‘Grand Black Sea & Mediterranean’ itineraries, of which we are operating two in Ambience’s maiden season, have a diverse range of ports, plenty of sea days and a wide range of cultures within the beautiful places visited. The 32-night cruise includes well-known and favourite ports of call alongside some hidden-gems for our guests to explore.” Ambience will begin sailing in April 2022, while Ambition will enter operation in 2023. CFR “ As a brand-new cruise line, we had a blank sheet to build authentic, interesting and appealing cruises”

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